It never ceases to amaze me how little is sometimes required when dealing with a company with a high public profile and a good reputation to lose.
In this case, we're talking about the fashion brand Burberry, and Greenpeace's recent Detox campaign. The environmental group called on the luxury label to end the use of hazardous and toxic chemicals during the manufacturing process of its clothes.
Activists dressed as naked shop dummies casually strolled into the flagship store on Regent Street in central London, attached toxic warning labels to some of the clothing and proceeded to stage a peaceful protest at the shop's main entrance. They had the facts, and pulled off a very visual event which didn't go unnoticed. Following a meeting with the bosses at Burberry, today the luxury brand caved and promised to clean up its act. Doing the right thing is nice work!
